Where does a marketing manager salary sit against the national line?
The national full-time adult average weekly ordinary time earnings – the line on this site – is $2,083.70 per week, or about $108,352 per year (ABS Average Weekly Earnings, May 2026). That figure is the benchmark for every salary you place on the line.
For a marketing manager, the picture is more nuanced. The ABS does not publish a dedicated average for this role, but the broad Managers occupation (which includes marketing managers) had average hourly total cash earnings of $69.20 in May 2025 (ABS Employee Earnings and Hours). On a standard 38-hour week, that works out to roughly $2,630 per week – about $136,700 per year. That is comfortably above the national full-time average, but actual marketing manager salaries can vary widely.
Why state and award matter
Your marketing manager salary may sit above or below the national line depending on where you work and how your pay is set.
State differences are significant. The ABS state full-time averages for May 2026 range from $96,008 in Tasmania to $119,090 in the Australian Capital Territory. Western Australia ($115,825) and New South Wales ($109,658) also sit above the national average, while Victoria ($106,137) and Queensland ($106,064) are slightly below. If you are a marketing manager in a high-paying state, your salary is likely to be higher than the national line. Conversely, a marketing manager in Tasmania may be closer to the line or even below it. See the full breakdown on the states and territories page.
Award coverage also plays a role. Many marketing managers fall under the Professional Employees Award 2020, which sets minimum rates for marketing specialist roles. From 1 July 2026, the national minimum wage rose to $26.44 per hour ($52,255 per year on 38 hours), but award rates for professionals are higher. However, the ABS reports that 38.5% of all employees have pay set by individual arrangement – common for senior marketing managers. If you are on a collective agreement or award, your salary may be closer to the median of $1,887 per week ($98,124 per year for full-time workers), but marketing managers typically earn above that.
Using the tool
When you enter your marketing manager salary, the site shows your weekly and hourly equivalent on a 38-hour week, and how far you are from the national full-time average. If your salary is above $108,352, you are above the line; if below, you are below. Remember that the line is an average of all full-time adults, not a target. Many marketing managers will be above it, but state and award factors can pull it down.
For more context, explore job medians and industry medians to see how your role compares within your sector. The guides section explains how the figures are set, and the data page details the ABS sources.
Key figures to keep in mind
- National full-time average (the line): $2,083.70 per week / $108,352 per year
- Full-time median: $1,887 per week / $98,124 per year (ABS Employee Earnings, August 2025)
- All-employees median: $1,436 per week / $74,672 per year
- Managers average hourly: $69.20 (May 2025)
- National minimum wage (from 1 July 2026): $26.44 per hour / $1,004.90 per week / $52,255 per year
These benchmarks help you see where your marketing manager salary lands. If you are above the line, you are earning more than the average full-time Australian worker. If you are below, you may be in a lower-paying state or industry, or early in your career.
Final note
No single figure defines a marketing manager salary. The ABS does not publish a specific average for this role, so the best approach is to compare your actual salary to the national line and adjust for your state and award. Use the Place a salary on the line tool to see your position instantly.