Marketing coordinator salary and the national full-time average
If you are a marketing coordinator wondering how your pay compares, the most useful benchmark is the national full-time adult average weekly ordinary time earnings published by the Australian Bureau of Statistics (ABS). In May 2026, that figure was $2,083.70 a week, or about $108,352 a year (multiplied by 52 weeks). This is the line that Place a salary on the line uses to show whether a role sits above or below the typical full-time worker.
Where marketing coordinator pay typically sits
The ABS does not publish a separate salary for marketing coordinators. However, the role is generally classified under the Professionals occupation group. In the ABS Employee Earnings survey for August 2025, the median weekly earnings for Professionals in their main job was $1,900 (about $98,800 a year). That is roughly $9,552 below the national full-time average.
It is important to note that the Professionals median is a midpoint: half of all Professionals earn more, half earn less. Marketing coordinators at the start of their career or in smaller organisations may earn less, while those in senior roles or in high-cost cities may earn more.
The full-time median and the all-employees median
For a broader picture, the ABS also reports:
- Full-time median earnings (all occupations): $1,741 a week in August 2025, about $90,532 a year.
- All-employees median earnings (including part-time and casual): $1,425 a week, about $74,100 a year.
A marketing coordinator working full-time would likely fall somewhere between the all-employees median and the full-time average, depending on experience and location.
State and territory differences
Where you work makes a big difference. The ABS Average Weekly Earnings survey for May 2026 gives full-time adult ordinary time earnings by state (annualised):
- Australian Capital Territory: $119,090
- Western Australia: $115,825
- New South Wales: $109,658
- Victoria: $106,137
- Queensland: $106,064
- Northern Territory: $103,173
- South Australia: $102,450
- Tasmania: $96,008
Marketing coordinators in the ACT or WA are more likely to be at or above the national average, while those in Tasmania or South Australia may be below it. See the States and territories page for more detail.
The minimum wage and award coverage
Even if a marketing coordinator’s salary is below the average, it must still meet legal minimums. From 1 July 2026, the national minimum wage is $26.44 an hour, or $1,004.90 a week for a 38-hour week (about $52,255 a year). Many marketing coordinators are covered by the Professional Employees Award or a similar industry award, which sets higher minimum rates. Award minimums rose by 4.75% from 1 July 2026.
What would move a marketing coordinator salary above or below the average?
Several factors can push pay in either direction:
- Experience and seniority: Entry-level roles often start near the award minimum, while senior coordinators or those with specialist skills (e.g., digital marketing) can exceed the average.
- Industry: Marketing coordinators in professional services, finance, or mining tend to earn more than those in retail or hospitality.
- Location: As shown above, state averages vary by thousands of dollars.
- Employment type: Full-time permanent roles typically pay more per week than casual or part-time positions, though casual loading may increase the hourly rate.
- Enterprise agreements or individual arrangements: About 38.5% of employees have their pay set by individual arrangement, which can allow for above-award rates.
How the figures are set
The ABS collects earnings data through its twice-yearly Average Weekly Earnings survey (May and November) and its annual Employee Earnings and Hours survey. The national full-time average is based on ordinary time earnings for full-time adults, excluding overtime. The How the figures are set page explains the methodology.
Tax considerations
Your take-home pay depends on your taxable income. For 2026–27, the resident tax rates are:
- Nil on the first $18,200
- 15% on income from $18,201 to $45,000
- 30% on income from $45,001 to $135,000
- 37% on income from $135,001 to $190,000
- 45% on income above $190,000
Plus the Medicare levy of 2% (with possible reductions for low-income earners). A marketing coordinator earning $98,800 would pay about $22,267 in tax plus Medicare, leaving about $76,533 after tax.
Summary
A marketing coordinator salary is not separately published by the ABS, but the Professionals median of $1,900 a week provides a reasonable guide. That is below the national full-time average of $2,083.70, but above the all-employees median. Location, industry, and experience can move a marketing coordinator’s pay above or below the line. For a personalised comparison, use the Place a salary on the line tool.