Marketing salary in Australia: Where does it sit against the national average?
If you work in marketing in Australia, you might wonder how your pay compares to the broader workforce. The short answer is that official sources do not publish a single, reliable figure for a “marketing salary” — but we can use the national full-time average as a reference point to give you a sense of where marketing pay typically lands.
What the official data says
The Australian Bureau of Statistics (ABS) measures average weekly earnings across industries and occupations, but it does not break out “marketing” as a separate category in its Average Weekly Earnings release. The most detailed official source is Jobs and Skills Australia, which reports on Marketing Specialists (ANZSCO 225113). However, its latest profile states that median weekly earnings are N/A — not available — because the survey sample for this specific occupation does not meet the reliability threshold. This means we cannot point to a precise marketing salary from government data.
What we do know is the national full-time adult average weekly ordinary time earnings: $2,083.70 as of May 2026, which works out to about $108,352 a year (multiplied by 52 weeks). This is the figure used as the “line” on this site. It is an average across all full-time adult employees, not a median, and it includes all industries and occupations.
How marketing pay compares to the national average
Marketing roles span a wide range — from junior coordinators to senior brand managers and marketing directors. According to the ABS’s Employee Earnings and Hours survey (August 2025), the median weekly earnings for all full-time employees was about $1,741 (roughly $90,532 a year), while the median for all employees (including part-time) was $1,425 per week ($74,100 a year). Many marketing professionals would fall somewhere between these medians and the full-time average, depending on experience and location.
For context, the ABS also reports that the average weekly ordinary time earnings for full-time adults in the Professional, Scientific & Technical Services industry — which includes many marketing roles — was $2,389.60 in May 2026. That’s higher than the all-industries average, suggesting that marketing professionals in that sector may earn above the national line. However, this industry average includes many other professions (e.g., lawyers, accountants, engineers), so it is not a pure marketing figure.
A take-home pay sketch using the national average
To give you a practical idea of what a marketing salary might look like after tax, let’s use the national full-time average of $108,352 as a hypothetical marketing salary. Using the 2026–27 resident tax rates and the 2% Medicare levy:
- Taxable income: $108,352
- Tax on first $18,200: $0
- Tax on $18,201–$45,000 (15%): $4,020
- Tax on $45,001–$108,352 (30%): $19,005.60
- Total income tax: $23,025.60
- Medicare levy (2%): $2,167.04
- Total tax and Medicare: $25,192.64
- Take-home pay: $83,159.36 per year, or about $1,599.22 per week
Of course, your actual marketing salary may be higher or lower. If you earn the all-employees median of $74,100, your take-home would be roughly $58,500 after tax and Medicare. If you earn the full-time median of $90,532, take-home would be about $70,800.
State-by-state differences
The ABS also publishes average weekly earnings by state and territory. If you work in marketing in the ACT, the full-time average is $2,290.20 per week ($119,090 a year) — the highest in the country. In Tasmania, it’s $1,846.30 ($96,008 a year) — the lowest. Marketing salaries tend to follow these regional patterns, with higher pay in Sydney, Melbourne, and Canberra.
Place a salary on the line to see how your own marketing pay compares to the national average, or browse job medians for other occupations.
What about the minimum wage and awards?
Even if you are starting out in marketing, you are likely covered by an award — most commonly the Professional Employees Award or the Clerks – Private Sector Award. The national minimum wage from 1 July 2026 is $26.44 per hour, but award rates for marketing roles are higher. For example, a Marketing Specialist classified under the Professional Employees Award would have a minimum hourly rate above $30, depending on the level. Fair Work Australia sets these rates, and they increase annually (award minimums rose 4.75% in the latest review).
The bottom line
While there is no official “marketing salary” figure from the ABS or Jobs and Skills Australia, the national full-time average of $108,352 provides a useful benchmark. Most marketing professionals earn between the all-employees median ($74,100) and the full-time average, with experienced specialists and managers often exceeding it. For a personalised comparison, use the tool on this site to place your salary on the line.
Frequently asked questions
(FAQs are provided in the JSON above.)